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Monday, September 29, 2008

A Nod and Bow to Creative Genius

I'm so damn lucky.

I have these incredible friends. They are a talented and generous bunch - who also happen to be awesome human beings to boot.

One of them is Adam Z.

Now - I've never actually *met* Adam. And yet, I count him as a dear friend.

Our lives first touched about 9 years ago, when he was running a powerful site about geek stuff out of his native Toronto, Canada, and I was an Online Evangelist for O'Reilly Media who was looking to partner with exactly such sites to promote our geek books. After the tech bubble imploded, and I had forged on as a freelance photographer, we worked on a couple of client projects together - him doing the design, me providing the photography.

Remote and online-only collaboration has its own challenges, but Adam turned out some incredibly creative designs for my clients, on insanely tight deadlines, and with a level of professionalism and attention to detail I had seldom experienced before. Even the pre-flight guy at the printer's wrote to me in awe that he had never seen such clean and precise files in his life before.

So I am grateful to Adam for many things. Not in the least for designing my beautiful logo years ago... as a pure courtesy.

But now he's done it again.

The other day, I was completely lost, staring at that empty expanse of pixels on my screen, that yawning horror of white I was supposed to fill with colors, shapes and prettiness, spouting out of the creative fountain of my mind. It was all supposed to form itself into a new card for my business, and a slide for the upcoming BendFilm festival (where Emerald Bay Photo is a sponsor). Except - nothing happened. The fountain was dry. No colors came to me. No shapes. No fonts. Nada.

I gnawed on my lip for a while. Then I ran in screaming desperation to Adam.

And he was there for me. With blazing speed, incredible creativity and that awe-inspiring precision, he spawned something of utter beauty, sleekness and simplicity. It was exactly what I had wanted, yearned for, but what my brain was unable to conjure up.

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So this is a nod and a deep bow to my friend Adam.

THANK YOU.

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